Services

Ipswich Bay Consulting helps small businesses leverage Internet
technology to achieve their business goals. We provide strategic
guidance in E-business, marketing and user experience through a
range of professional services:
Web Coaching
    A web coach is your liaison to the technology
    world.  Your web coach will help grow your web
    knowledge and empower you to make informed
    decisions about using the Internet for your
    business.  Short-term, long-term, or one-time
    coaching options are available.

Web Site Design
    We can help you plan, design and execute your
    site, including e-commerce sites.

User Experience Design
    Every interaction that a user has with your web site
    (or your business as a whole) feeds into the
    overall user experience.  Analyzing user needs and
    balancing them with the business needs and
    business context allows for interfaces that will
    delight your customers and improve your bottom
    line.

Prototyping
    Explore new directions for your web site through
    prototyping.  From simple paper prototypes to
    functional web-based ones, we can help you
    articulate and demonstrate your vision.

User Experience Assessment
           Get beyond the 'look and feel' and measure your
           site against proven usability metrics. We identify
           strategic website opportunities, and provide
           actionable plans for addressing them.

Usability Testing
    Learn about your site by asking real users to try to
     navigate it and complete representative tasks.  By
     studying user behavior, we can identify areas of
     opportunity as well as current successes.

Brand Auditing
    Consistency of brand design and usage across all
    of your programs and materials is vitally important.
    We will ensure that all applications of your brand,
    from print to online, are executed consistently and
    according to strategy.

E-mail Marketing
    Build customer awareness and loyalty (and
    increase your conversion rate) by creating targeted
    e-mail campaigns.  E-mail is a simple and low-
    cost way to keep your customers connected and
    engaged.

Competitive Analysis & Benchmarking
    Understanding industry standards as well as what
    your competitors are doing online will help you
    make better e-business decisions.
FREE Initial Consultation

Let us show you how the web can work harder for you.  For more
information, contact us or send an email to
info@ipswichbayconsulting.com.
Ipswich Bay Consulting
Copyright 2008   Ipswich Bay Consulting